1. What recent product launches and M&A deals are shaping the skin care products market?
In 2024, L'Oréal invested in the Chinese botanical start-up Shihang, and Estée Lauder completed its acquisition of DECIEM, owner of The Ordinary. Product launches in 2025 included Clinique's barrier-repair moisturizer and CeraVe's tinted SPF line. There were more than 300 M&A transactions in 2024 globally, concentrated in ingredient technology and DTC brands.




