1. How is sustainability and ESG reshaping cloud procurement decisions?
Cloud providers face pressure to disclose power usage effectiveness, renewable energy share, and water consumption. Microsoft, Google, and AWS have committed to 100% renewable energy matching, yet data center electricity demand is projected to rise 160% by 2030 from AI workloads. Enterprises now include carbon reporting clauses in 42% of new cloud contracts, and EU CSRD requires Scope 3 cloud emissions disclosure from 2025.




